So I searched “The Chhapai” on Google…
And guess what? Even Google doesn’t fully know who we are yet.
Some results show us — a new clothing brand making cool, expressive t- shirts and hoodies.
But then, some other results talk about printing services — like business cards, diaries, and mugs.
Wait… what? 😵💫
😅 What’s Going On?
Okay, here’s the real deal.
There’s another company called Chhapai (without “The”) that does printing work — they’ve been around for a long time.
And then there’s us, The Chhapai, with the “The” — a new-age fashion brand, all about self-expression through clothing. We’re not printing cards. We’re creating bold looks.
But Google sees both and gets confused. So when someone searches for us, they get mixed info — and that’s a bit of a problem.
🚨 Why This Is a Big Deal
When someone new hears about The Chhapai and searches it, they expect a fashion brand but if they see printing-related stuff instead, they might think they’re in the wrong place.
That means we lose trust. We lose clicks. We lose our vibe.
And most importantly — people don’t get to see what we’re really building here.
💪 What We’re Doing About It
We’re not just waiting for Google to figure it out — we’re taking action.
- We’re writing blogs like this one
- We’re updating our website and socials
- We’re making sure people know The Chhapai is a clothing brand
- And we’re asking our community (that’s you!) to support us by engaging with our content
Because the more people click, search, and talk about us the right way, the faster Google will understand what we’re really about.
💬 So, Who Are We?
We’re not a printing press. We’re not here to sell you office stuff.
We’re The Chhapai — a fashion brand for people who express themselves through what they wear.
And every time you support us — even just by searching or sharing — you help us build that identity online.
Let’s clear the confusion, together. 🔥

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